Are you using data or just collecting it?
Data is the new oil as it enables companies to better understand the clients' needs and preferences.
Data is everywhere and thanks to new technologies, companies are now able to track more or less everything related to their leads.
But using data to take decision is another step that is not easy to achieve as it requires a specific mindset.
What about you, are you already taking advantage of the data collected?
Photo William Iven for Unsplash