How to create a data-driven culture in your company ?
It is common to hear that data is the new oil.
Gathering, analyzing and exploiting data is at the heart of the digital transformation, everyone is talking about.
But what exactly does this mean?
In a nutshell, it means, that data needs to be at the heart of our decisions, to launch new products or services, to improve the quality of our products and also to optimize our processes.
In short, instead of being based on what we have always done, on our experience, our decisions should be based on data.
And to be successful, there are some prerequisites ...
Data driven culture starts at the (very) top : indeed, the first step is to make sure that the head of the company adheres to this transformation and is ready to change her/his way of taking decisions.
For more information on the steps to build data-driven culture, read the passionating article from David Waller in HBR